Tribal Casinos Looking at MySpace and Facebook to Drive Business

And Why NOT? Customer's and former employees are already using to the sites to let people know how badly some tribes like Pechanga and the Cherokee have treated some of there people. They have FACEBOOK PAGES (Boycott Pechanga) too!


Troy Simpson isn’t exactly sure when Barona Valley Ranch Resort & Casino’s investment in social networking initiatives will pay off. But he is sure of one thing – that now is the time to get in the space.

“We have big plans because we believe the space, albeit the size and importance is unknown at this time, sometime down the road will be a very influential space to be in whether it be five or 15 years from now,” said Simpson, executive director of loyalty marketing for Barona.

The San Diego area resort-casino recently embarked on a pilot mobile marketing initiative, sending offers to opt-in players via barcodes on their cell phones. But that’s just the beginning, Simpson said.

Other casino companies also are venturing into the space. For instance, Harrah’s Entertainment Inc. recently implemented a new mobile marketing technology capable of delivering personalized, targeted promotions to guests at the Rio All Suites Hotel and Casino in Las Vegas. And Boyd Gaming Corp. recently launched B Connected Online, the personalized interface for the company’s new nationwide customer loyalty program.

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